The debut of the new brand, Butcher of Blue, in the German and Austrian market was a huge success. The first showroom season in Munich was met with overwhelming positivity from various fashion retailers, including Kastner&Öhler, Hirmer, Crämer&Co and many more. The brand’s fresh take on denim and collection, combined with its readiness for the market, was highly appreciated. Lukas Zirngast, Head of Buying Menswear: “It´s fantastic to see a new brand so fresh and unspent but at the same time so ready for the market” Butcher of Blue managed to impress retailers with its well-thought-out designs that cater to the demands of the market. The brand’s design philosophy and attention to detail, combined with their commitment to quality, helped them stand out in the competitive fashion market. Never over the top, but always considered for the everyday wardrobe Retailers were pleased with the brand’s ability to offer a diverse range of products that could cater to different tastes and preferences. Butcher of Blue’s commitment to sustainability, providing high-quality products at an affordable price point also played a significant role in the success of the showroom season. Overall, the positive feedback received during the first showroom season in Munich has set Butcher of Blue on a path towards success in the German and Austrian market. The brand’s readiness for the market, combined with its dedication to craftmanship and quality has helped them create a unique identity that stands and will stand out in the highly competitive fashion industry.
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